Research Point: Vernacular typography

The combinations of type found on signage reveal a great deal about a city, town or specific area. They reflect the social, economic and historical development of the area and create their own, and unique typographic style.

Below are presented a photoshoot of my walks exploring signages in the South of France.

City of Lincoln

Official directional signs are generally easy to recognise, even if you are in unfamiliar surroundings. According to typefaces researches for directional signs there are three types: Clearview, Frutiger and Helvetica, as they are chosen for their clarity and readability.

We are all type consumers: we all interact and with a big variety of typefaces every day. Type influences what we read and what we see affects our choices, because that types communicating to us subconsciously. The main advantages of fonts are: fonts save your time, fonts help you to chose, fonts show you the way…and tell you where you are.

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